Anytime we discuss any kind of business partnership with any company, large or small, among the first questions we'll get asked are how many readers we've got. And that answer's easy to deliver, of course, as all our content's consumption is measured by Google Analytics.
But our brand's actual reach is much, much bigger. And growing.
Here, for example, is our data for the past 30 full days, as compiled by Hunter Homistek:
That's an average of 425,205 impressions per day on our company's official social media accounts, not including any of our various individual accounts. Now, add to that the average of 81,066 page views on the actual site/app, and it's roughly a half-million per day.
To put this plainly, it's the greatest reach we've ever had.
There are a bunch of reasons for this, but the bulk of it's that Hunter and Chris Benson are killing it on social, as are our individual staff members when they contribute. In particular, our partnership with the iconic Benstonium brand is paying dividends via viral videos and other media. As much fun as those are to watch, trust me, they're just as much fun for us when tracking the reach results.
That included this beauty from yesterday:
— DK Pittsburgh Sports (@DKPghSports) March 15, 2019
Amazingly, a ton of people thought those were real. But that's part of the fun, I guess.
Anyway, the point here is that we offer much, much more to our business partners than visibility on the actual site/app. We make it known, for example, that PNC Bank supports our travel and our out-of-town meetups. We share some of our many eating experiences at the GetGo Cafe+Market. We participate in local get-togethers arranged by Miller Lite. We'll talk about the countless activities offered by StepOutside.org. We'll let everyone know right from the garage that we're renting a car from Hertz. We'll snap pics around Point Park University. And we'll often dig a little deeper for our partners that are smaller in scope but just as big in heart, like Moon Golf Club and Curtis Pharmacy.
We can do this for your company, too, at highly reasonable rates.
This is our brand new, updated 2019 media kit with all our essential data. If you're interested, contact my wife Dali directly at Dali@DKPittsburghSports.com. We can communicate that way, by phone, face to face, whatever works best for you.
Believe me, there's a very good reason all those other companies up there have been with us for years now. They're very happy with the results.
STEELERS BLOGGERS UNITE
Speaking of relationships, we're proud of some very good ones we've got within the Steelers' independent blogging/tweeting community. I'll get more into this next week but, before that happens, if you're interested in being part of that email Hunter directly at Hunter@DKPittsburghSports.com
We'll have a neat new addition to our baseball coverage this summer. Beginning in April, actually. Unlike anything we've tried, at least on baseball, so it's probably overdue.
Saving that for next week, too.
BLOWING BY 1,000 APPS
We set a goal to generate 1,000 new app installs by March 28, Major League Baseball's opening day, and we're already at 1,181. Sometimes we set goals that are too high. This one, obviously, was too low. But that's a good problem.
Here's where to get your free app:
COLLEGE OFFER EXPIRING
Our friends at Rivals, the country's preeminent home for college sports coverage, reached out to extend an offer to all our current subscribers: Six free months to any site on their network. That's a $50 value, given that their annual subscriptions are $99.95. The offer expires April 1. So go now to their sign-up page and apply the following code: DKRivals6FREE
BACK TO BUSINESS
• New subscribers for 2019 are at 307. Our goal is 3,000. You can now track this figure daily at the bottom of the desktop and tablet versions of the site.
• Our daily active app users, averaged out over the past week, are at 13,129, broken down as 10,284 on Apple, 2,845 on Android. That total's plus-132 from the previous week. This figure will always fluctuate with the seasons and the news, so the goal is a steady, gradual increase, initially to 15,000, a number we've never achieved.
• Our daily page views, averaged out over the past month, are at 81,066. That's plus-8,011 over the same rolling figure from a week ago. The goal with this figure is also about a steady, gradual increase, first to 100,000, a number we've achieved only during the two Stanley Cup runs.
• Our most-hit article of the past week -- exempting live files -- was Dale Lolley's analysis of what went wrong between the Steelers and Antonio Brown at 15,267. The Steelers accounted for 177,338 of our page views, the Penguins 149,418, the Pirates 49,427.
• We're at 30,882 (+908) page likes on Facebook, we're at 30,667 (+240) followers on Twitter, we're at 10,179 (+85) followers on Instagram, and we're at 763 (+16) followers on YouTube. These figures are just for our official company account on each platform, not for us as individuals.
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