The goal, as the Steelers continue to say, is not to go unbeaten, but to win the Super Bowl.
But given the way the defending Super Bowl champion Chiefs continue to nip at the heels of the Steelers, despite their 10-0 start, there is a sense of urgency to continue to win.
The Steelers will put that perfect record to the test again Thursday night when they host the Ravens (6-4) in the capper to a three-game Thanksgiving Day schedule for the NFL.
The Ravens had been seen as the team's biggest rival heading into this season. After all, Baltimore went 14-2 a year ago, easily winning the AFC North by six games. But a win by the Steelers Thursday night over Baltimore would seriously damage the Ravens' playoff hopes.
For the Steelers, however, it would be a win needed just to stay ahead of the Chiefs (9-1).
The two teams don't play head-to-head this season, so every win will count when it comes down to home field advantage in the playoffs. And given the Steelers' record, it's not too early to start talking about playoffs.
"I feel like we have a purpose," tight end Eric Ebron said. "When your purpose is bigger than anything else, it makes these games not as celebratory. We are like we have 10 wins; we think, how do we get to 11?
"You win the Super Bowl. That is the only way you get full out of this. At the end of the day, if we don't win the Super Bowl, going 10-0 was pointless. We've got to win the Super Bowl."
And to do that, the Steelers have to keep winning. Getting the one and only bye in the AFC would certainly help that to happen. Because the NFL has expanded the playoffs to seven teams in each conference, only one team in the AFC and NFC will get a bye this season.
Since the NFL went to a 8-division format in 2001, there have been 12 teams that finished with three or fewer losses in a season that didn't have the top seed in the playoffs, including the Steelers at 13-3 in 2017 when they tied the Patriots but lost the tiebreaker on the Jesse James non-catch.
Before that, the most recent was in 2015 when the Cardinals went 13-3 but were the No. 2 seed in the NFC postseason because the Panthers finished 15-1.
Only one team with three or fewer losses has not gotten a first round bye. In 2011, the Saints went 13-3 but didn't get a bye because they finished as the third seed behind the 49ers, who also went 13-3, and the Packers, who were 15-1.
But there's been just one occasion when a team had just two losses or less and didn't have the No. 1 seed. That came in 2004, when the Steelers went 15-1 to edge out the Patriots (14-2) for the top seed. But at least both teams got a first-round bye in the postseason.
For the Steelers, who had their bye forced on them because of a COVID-19 situation in Week 4 instead of at midseason, getting a week off in the playoffs would be huge.
But the Chiefs keep pushing, just like the Steelers will continue to do.
They're not thinking about going 16-0, at least not publicly. But they do know that each of their remaining games is as important as the last.
"We’re just trying to win the next game," quarterback Ben Roethlisberger said. "That’s all that matters because we know we are going to get everybody’s best shot, and we want to give everybody our best shot."
Thus far, nobody's best shot has gotten the job done. And while critics point to the fact the Steelers have beaten just three teams that currently have a winning record, the same can be said of the Chiefs. The only team in the NFL with more victories over teams with winning records is the Bills (7-3) with four.
A win over the Ravens would give the Steelers their fourth such win, while the Chiefs visit the Buccaneers (7-4) Sunday. A sweep of the Ravens might also get the Steelers some respect, though they're not necessarily worried about that, either.
They're unbeaten. They're fourth in the NFL in scoring at 29.8 per game and first in scoring defense at 17.4 points per game allowed. They lead the NFL in scoring margin at plus-124 points, 17 more than Kansas City.
"We have a decent defense," said defensive coordinator Keith Butler in something of an understatement. "We have some good players on offense. Our specialists are good, too, so, we have to keep playing. Everybody says we are kind of a lackluster 10-0 team. I don’t know if any 10-0 team has ever been lackluster. The thing we have to worry about is the next game. This is a division game for us, so it is big for us to play against these guys."