Our longtime business partner, Point Park University, just re-upped for another year as our title sponsor. Which means their familiar brand will continue to be part of Friday Insider, my 10 Takes columns and, of course, every opening of our app.
We're both proud and grateful to be associated with a Downtown institution of this stature.
Now, what about you?
We've got sponsorships available in all shapes and sizes, for businesses large and small, for our written content, for our podcasts and for our videos. What's more, unlike old-school advertising where you just had to trust that you were getting bang for the buck, we can track and document every single impression we create for you.
It's funny, but this used to be seen as a big drawback for us. We'd approach people about advertising with us, and they preferred print or radio or TV or even billboards because they felt those were safer. Even though online is the only way impact can be accurately, precisely tracked. Which always struck me as a little crazy. But as time's passed -- and ad execs have either figured this out or given way to those younger -- the online avenue is now seen as far more attractive than it once was, principally for that built-in accountability.
What's more, we can target your ad to a location, yet another feature that's unavailable through print, radio or TV. So if you're selling something locally that won't have much appeal to a subscriber in, say, South Dakota, everything gets adjusted accordingly.
Now's actually a really good time to reach out, and I don't care if that sounds like a sales pitch because it happens to be true. On top of some key openings we've got, we're also about to embark on the Steelers' season, then the Penguins' season, both of which bring us traffic highs on all content.
So do it. Reach out.
In fact, email me directly -- DK@DKPittsburghSports.com -- and I'll get back to you to see what our next step might be. No pressure. No pushing.
Find out why Point Park University and so many of other partners have been with us for many years. And counting.
