Recognize that logo up there?
If so, that qualifies anyone reading this for Original Lunatic status ... in more ways than one, because it'd also require remembering some pretty arcane things.
That was the original Friday Insider logo, as designed for our company by Austrian subscriber Alex Messmer, in 2014, the year we launched. And as with everything Alex crafted, not least of which was our first main logo, it came with a mixture of fun and class, which I always felt best fit the feature itself, even long after we'd stopped using it.
Well, we're bringing it back.
The feature, I mean. The way it used to be.
I can't stress this enough: It's my fault that it strayed. No one else's. Dali runs the business, but I run editorial, so every buck when it comes to content stops right here. And it was me, not anyone else, who failed when it came to guiding what'd been our franchise feature and, in turn, it became something very different over the span of seven years.
Tomorrow, the Point Park University Friday Insider goes all the way back. It'll be short, punchy, genuinely inside-the-game bullets. Twenty-one of them in all. They'll be based on what we hear behind the scenes. They'll be 100% unique to our readership. They'll be -- what's an acceptable way to phrase this? -- maybe not stuff we'd feel comfortable blaring in a big headline, but plenty enough to fit the spirit of this feature, which serves as its own context. That doesn't mean getting irresponsible, of course, but it does offer us a vehicle to share more of what we learn and maybe allow our readers to take it where they want.
I'm doing the first one tomorrow by myself, only because I blew it and I'm going to be the one to show how badly I blew it by giving the best I've got to get this ignited. Then, next week, our full staff will join me, and we'll all give the best we've got. We'll dig at the events we cover as much as coronavirus protocol still allows, we'll dial up our contacts, we'll make every bullet count.
As for the logo ... let's just say Dali's got something up her sleeve, inspired by Alex's original.
I'll be in comments if there are any questions, as always.