I walked through a tunnel near the Lightning's locker room at Benchmark International Arena, right out to ice level, right out to the home team's bench, to take a swift survey of which Penguins were partaking in the morning skate Thursday.
That pic above is what I snapped for you. I wished you were there. I'm kinda wired that way.
These are now reflexes, of course, for civilization as a whole. We all snap/shoot scenes and spread them all over, whether to social media or family and friends. It's how we communicate.
Which explains a lot.
Want to hear something crazy?
In the past 28 full days, Nov. 7-Dec. 4, our DK Pittsburgh Sports | Steelers channel on YouTube reached 101,232 new viewers. That's an obviously astronomical figure for any platform in a month's time, but there's this, too: Roughly 49% of the overall unique audience we had in this period were new people discovering the channel for the first time.
Here's another: In the past three full months, that channel's had 458,736 different people watch at least one video. Of that, 56.9% were with us for the first time.
Never, never, never has our content experienced this kind of growth, not at any time, not on any platform, not for any sports-related reason. It's without precedent.
Except on YouTube itself, where the growth is both transparent -- world-class analytics available -- and remarkably consistent: In our past 365 days, we've had 10,041,525 views, or 26% more than than the previous 365 days. We've also seen, most relevant to the bottom line, a 19% increase in the revenue received from the various forms of ads/payments there.
Dali and I never envisioned this, even just 2-3 years ago. We thought it'd make a nice complement to our core content and not a whole lot else. But the more we put in, the more we kept getting out of it. More people learned about us. More people liked what they saw. More people passed it on.
How has this compared to writing and/or podcasting?
Well, the podcasting's tough to quantify, for reasons I've laid out here previously. The metrics are still a mess and, really, all of our podcasts are also on YouTube, including the one that gets by far the biggest audience, my Daily Shot of Steelers in the mornings. So they're probably best interpreted together rather than against each other.
The writing's never been ... weirder. Our readership's up, our subscriptions are up, but the revenue from both remains pretty much where it's been for about the past 3-4 years. There are all kinds of reasons for that, almost none of which have anything to do with us and yet everything to do with where the dollars are migrating.
Another example: All of our current sponsorships are for multimedia content. Every single one of them. All of the inquiries we have right now to become sponsors are for multimedia content, including two we're excited to share soon. We chased none of them. They all came to us.
I'm not making any grand statement here. Just sharing with you, our community, as I've always done. It's very much a positive.
Happy to discuss further in comments.
DOUBLE SHOT OF ... PENGUINS!
It's certainly been demanded often enough, and now, we'll be offering a Double Shot of Penguins live video every weekday at 4:30 p.m., debuting Monday. It'll be found and fully experienced on our YouTube channel, and it'll be here, too.
INSIDE THE WORKS
• Emojis and up-cups/down-cups were turned off for my Penguins live file Thursday night, with an aim of keeping the app/site from crashing. It mostly made it, aside from about a minute or so when the Pirates made a trade. Work in progress.
• I have nothing new regarding Ramon Foster's show, but there sure are a lot of questions coming, so I'll reiterate: Super-busy human. Super-busy time. It's his show, it's been that way from the beginning, and it'll be back when he's ready for it to be back.
• Travel fare for the week: Chris Halicke and I'll be in Baltimore to cover Steelers-Ravens tomorrow. Jose Negron's in Dallas to cover Penguins-Stars tomorrow, then he'll fly across to Orlando, Fla., for Major League Baseball's Winter Meetings.
• Feel free to add a generous review of any aspect of our business on our Google business listing, or on our Appleand Spotify podcast channels. Makes a significant difference.
BACK TO BUSINESS
• Our video views for our most recent full seven-day span, Nov. 28-Dec. 4, were 261,646. Our most-watched program was the Sunday night Live Shot of Steelers from Acrisure Stadium, at 29,563, most ever for that show.
• Our page-view numbers, also for Nov. 28-Dec. 4, were 775,007. Our most-read original piece was my Grind, also from Acrisure, at 22,740.
THE ASYLUM
Video growth's a game-changer
I walked through a tunnel near the Lightning's locker room at Benchmark International Arena, right out to ice level, right out to the home team's bench, to take a swift survey of which Penguins were partaking in the morning skate Thursday.
That pic above is what I snapped for you. I wished you were there. I'm kinda wired that way.
These are now reflexes, of course, for civilization as a whole. We all snap/shoot scenes and spread them all over, whether to social media or family and friends. It's how we communicate.
Which explains a lot.
Want to hear something crazy?
In the past 28 full days, Nov. 7-Dec. 4, our DK Pittsburgh Sports | Steelers channel on YouTube reached 101,232 new viewers. That's an obviously astronomical figure for any platform in a month's time, but there's this, too: Roughly 49% of the overall unique audience we had in this period were new people discovering the channel for the first time.
Here's another: In the past three full months, that channel's had 458,736 different people watch at least one video. Of that, 56.9% were with us for the first time.
Never, never, never has our content experienced this kind of growth, not at any time, not on any platform, not for any sports-related reason. It's without precedent.
Except on YouTube itself, where the growth is both transparent -- world-class analytics available -- and remarkably consistent: In our past 365 days, we've had 10,041,525 views, or 26% more than than the previous 365 days. We've also seen, most relevant to the bottom line, a 19% increase in the revenue received from the various forms of ads/payments there.
Dali and I never envisioned this, even just 2-3 years ago. We thought it'd make a nice complement to our core content and not a whole lot else. But the more we put in, the more we kept getting out of it. More people learned about us. More people liked what they saw. More people passed it on.
How has this compared to writing and/or podcasting?
Well, the podcasting's tough to quantify, for reasons I've laid out here previously. The metrics are still a mess and, really, all of our podcasts are also on YouTube, including the one that gets by far the biggest audience, my Daily Shot of Steelers in the mornings. So they're probably best interpreted together rather than against each other.
The writing's never been ... weirder. Our readership's up, our subscriptions are up, but the revenue from both remains pretty much where it's been for about the past 3-4 years. There are all kinds of reasons for that, almost none of which have anything to do with us and yet everything to do with where the dollars are migrating.
Another example: All of our current sponsorships are for multimedia content. Every single one of them. All of the inquiries we have right now to become sponsors are for multimedia content, including two we're excited to share soon. We chased none of them. They all came to us.
I'm not making any grand statement here. Just sharing with you, our community, as I've always done. It's very much a positive.
Happy to discuss further in comments.
DOUBLE SHOT OF ... PENGUINS!
It's certainly been demanded often enough, and now, we'll be offering a Double Shot of Penguins live video every weekday at 4:30 p.m., debuting Monday. It'll be found and fully experienced on our YouTube channel, and it'll be here, too.
INSIDE THE WORKS
• Emojis and up-cups/down-cups were turned off for my Penguins live file Thursday night, with an aim of keeping the app/site from crashing. It mostly made it, aside from about a minute or so when the Pirates made a trade. Work in progress.
• I have nothing new regarding Ramon Foster's show, but there sure are a lot of questions coming, so I'll reiterate: Super-busy human. Super-busy time. It's his show, it's been that way from the beginning, and it'll be back when he's ready for it to be back.
• Travel fare for the week: Chris Halicke and I'll be in Baltimore to cover Steelers-Ravens tomorrow. Jose Negron's in Dallas to cover Penguins-Stars tomorrow, then he'll fly across to Orlando, Fla., for Major League Baseball's Winter Meetings.
• Feel free to add a generous review of any aspect of our business on our Google business listing, or on our Apple and Spotify podcast channels. Makes a significant difference.
BACK TO BUSINESS
• Our video views for our most recent full seven-day span, Nov. 28-Dec. 4, were 261,646. Our most-watched program was the Sunday night Live Shot of Steelers from Acrisure Stadium, at 29,563, most ever for that show.
• Our page-view numbers, also for Nov. 28-Dec. 4, were 775,007. Our most-read original piece was my Grind, also from Acrisure, at 22,740.
• Our company social media: 71,292 followers on Facebook, 59,356 on X, 55,440 on YouTube, 17,500 on Instagram, 7,885 on TikTok, 6,606 on Threads.
• We make mistakes. If you see one, email: Typos@DKPittsburghSports.com
• The Downtown HQ/shop's always open Tuesday-Saturday, 12-6 p.m., while our company-themed merch can all be had in our online store.
• Anything you need, email: Help@DKPittsburghSports.com
• Thanks for supporting this proud venture.
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