The 2.0 version of our editorial approach isn't complete, or even close, but the past week represented by far the most sizable step yet.
Which is to say, on top of our reporting, we offered more visuals than ever.
Between the Pirates' workouts in Bradenton, Fla., and the Penguins returning to practice in Cranberry, Pa., between Greg Macafee, José Negron, Taylor Haase and myself, we were able to pitch in literally dozens of on-location videos, photos and interviews, highlighted by our original 'Sights and Sounds' storytelling packages:
And on the baseball front alone, we managed -- surprisingly, to me -- to more than double our usual engagement overall.
All without the written word suffering in the slightest.
We also were able to distribute some of that work to different applicable platforms -- YouTube, Facebook, X, Instagram, TikTok -- in an attempt to keep exposing our brand to potential new eyes. This is very much part of the 2.0 unto itself.
Very exciting so far. And again, it's barely begun.
INSIDE THE WORKS
• Now that we've debuted our Double Shot of Pirates live video program, we're offering those for all three teams within a weekday window of 3-4:30 p.m., all in a row. Chris Halicke and I co-host all three, and reports come remotely from all over. We'd love to have you along!
• Chris will embark Monday for Indianapolis and the NFL Scouting Combine.
• A reminder I'll be making a lot in 2026: A subscription to this app/site covers only that. It doesn't apply to any of those monthly memberships we offer on YouTube. And the same is true, obviously, in reverse. The reason: The platforms have nothing in common from the commerce perspective, and we couldn't create a single model if we tried.
• Our app users soon will be able to expand photos, coinciding with the visuals we're offering from Bradenton. I've gotten a glimpse at the gallery format, and it's very friendly.
• Feel free to add a review of any aspect of our business on our Google business listing, or on our Appleand Spotify podcast channels. Makes a real difference.
BACK TO BUSINESS
• Our video views for our most recent full seven-day span, Feb. 14-20, were 259,683. Our most-watched program was my Daily Shot of Steelers on Aaron Rodgers' deadline, at 9,238.
• Our page-view numbers, also for Feb. 14-20, were 579,599. Our most-read original piece was the staff's Friday Insider, at 7,684.
THE ASYLUM
Site Stuff: The visual approach
The 2.0 version of our editorial approach isn't complete, or even close, but the past week represented by far the most sizable step yet.
Which is to say, on top of our reporting, we offered more visuals than ever.
Between the Pirates' workouts in Bradenton, Fla., and the Penguins returning to practice in Cranberry, Pa., between Greg Macafee, José Negron, Taylor Haase and myself, we were able to pitch in literally dozens of on-location videos, photos and interviews, highlighted by our original 'Sights and Sounds' storytelling packages:
And on the baseball front alone, we managed -- surprisingly, to me -- to more than double our usual engagement overall.
All without the written word suffering in the slightest.
We also were able to distribute some of that work to different applicable platforms -- YouTube, Facebook, X, Instagram, TikTok -- in an attempt to keep exposing our brand to potential new eyes. This is very much part of the 2.0 unto itself.
Very exciting so far. And again, it's barely begun.
INSIDE THE WORKS
• Now that we've debuted our Double Shot of Pirates live video program, we're offering those for all three teams within a weekday window of 3-4:30 p.m., all in a row. Chris Halicke and I co-host all three, and reports come remotely from all over. We'd love to have you along!
• Chris will embark Monday for Indianapolis and the NFL Scouting Combine.
• A reminder I'll be making a lot in 2026: A subscription to this app/site covers only that. It doesn't apply to any of those monthly memberships we offer on YouTube. And the same is true, obviously, in reverse. The reason: The platforms have nothing in common from the commerce perspective, and we couldn't create a single model if we tried.
• Our app users soon will be able to expand photos, coinciding with the visuals we're offering from Bradenton. I've gotten a glimpse at the gallery format, and it's very friendly.
• We're hiring. Big-league resume's a must. Email: Jobs@DKPittsburghSports.com
• Feel free to add a review of any aspect of our business on our Google business listing, or on our Apple and Spotify podcast channels. Makes a real difference.
BACK TO BUSINESS
• Our video views for our most recent full seven-day span, Feb. 14-20, were 259,683. Our most-watched program was my Daily Shot of Steelers on Aaron Rodgers' deadline, at 9,238.
• Our page-view numbers, also for Feb. 14-20, were 579,599. Our most-read original piece was the staff's Friday Insider, at 7,684.
• Our company social media: 71,929 followers on Facebook, 59,848 on X, 58,418 on YouTube, 17,650 on Instagram, 8,288 on TikTok, 6,662 on Threads.
• We make mistakes. If you see one, email: Typos@DKPittsburghSports.com
• The Downtown HQ/shop's open Tuesday-Saturday, 12-6 p.m., while our company-themed merch can be had in our online store.
• Anything you need, email: Help@DKPittsburghSports.com
• Thanks for supporting this proud, family-owned, wholly independent Pittsburgh venture.
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