The Coyotes are starting to prioritize winning, and fans are responding.
Coyotes season-ticket sales are up 600 percent compared to this point last summer, and overall ticket sales are up 550 percent, according to a report by the Arizona Republic.
The Coyotes have also seen a 94 percent renewal rate in season tickets this summer, their highest renewal rate since 2003-04.
The growth is huge for the Coyotes, who haven't finished higher than 28th in league attendance since the 2006-07 season.
“We were talking about this the other day: This very well might be the biggest blockbuster trade in our team’s history,” Coyotes president and CEO Ahron Cohen said on a recent appearance on 98.7 Arizona Sports.“You bring in one of the marquee players in the league and a guy that’s been very good for a very long period of time.
“I think our Twitter followers jumped quite a bit after the trade, and certainly getting a lot of people reaching out on a national level and other people in the league congratulating us. It’s a big name, and I think this is good. This is good for Arizona sports fans and good for Coyotes fans everywhere, because they see us really making some moves in the right direction.”
The Coyotes ranked last in value among all 31 NHL teams last season, with a net worth of $290 million according to Forbes. The Coyotes lost as much as $50 million last season before interest, taxes and depreciation are taken into account.